Ellensburg Downtown Association & Public Relations Student Society Association (CWU Chapter)

Monday, March 29, 2010

A New Week!

Happy Monday all!

Over the weekend the two of us worked on researching Main Street as a theory, specifically reading several books on the subject of small towns, independent businesses and how the two can sustain one another in harmony.

A few of the titles are Boomtown USA: The 7 ½ Keys to Big Success in Small Towns by Jack Schultz, The Small-Mart Revolution: How Local Business Are Beating the Global Competition by Michael H. Shuman and Growing Local Value: How To Build Business Partnerships That Strengthen Your Community by Laury Hammel and Gun Denhart.

We have plenty of reading still to go, but we both get the sense of what has been working for small communities, but more importantly what hasn’t.

And that transitions us into a fantastic interview we conducted with Mia Peterson this afternoon. She is an extremely business-savvy woman and we both walked away from our time with her having learned something about entrepreneurship and the conclusion that she is a tremendous asset to Ellensburg, and could be an asset anywhere.

We’ve both been excited since we dreamt up this project, but not a day passes that we don’t reach a new level of excitement and the interview we had today only continued that trend.

Mia asked for our help with a small task related to her business as well, and we were happy to oblige.

And aside from her knowledge on her industry and retail operation, she is also extremely knowledgeable on building design, both interior and exterior.
And she also has great understanding of the concept of branding and what it means from a community perspective.

We’re looking forward to continue our work with Mia and seeing what she has planned for the future, because we both know that she is an important voice to this community.

We wrapped up the day working on press releases for some of the different organizations involved in our project and getting paperwork in order.

They say cleanliness is close to Godliness. I wonder if organization is included in that statement.

Until tomorrow!

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